Embrace Building Wraps

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32 Green St case study

Trompe-l'œil building wrap in London’s Mayfair

The development

The properties at 32 Green St and 16 Dunraven Street are being redeveloped and are both grade II listed buildings located in the Mayfair conservation area in London.

The brief

Embrace was appointed to develop and install a complex dual aspect wrap to hide the unsightly scaffolding and present a more attractive environment whilst the works were taking place.

The solution

Whilst the wrap appears relatively simple - extending across the two elevations of the building - we were able to identify and simply resolve a number of complex considerations.

This included wrapping a HAKI stair tower being used by the builders, a protruding bay window and also an external goods hoist that would sit outside of the standard scaffolding structure.

Not a problem for Embrace Building Wraps – our team of experts were able to plan bespoke extended frames to overcome any challenges and still present a seamless image.

Our team of designers were on hand to produce the creative and perfectly matched the various panels to accommodate all of the unique structural elements and still present a clear single image on each of the elevations. This is despite the fact that the wraps actually comprises of multiple offset printed banners which were perfectly designed and then joined on site.

The design itself is a one-to-one scale image of the facia of the stunning property that lies behind. This style of artwork is frequently used when developers, property owners and architects want to simply disguise the works and minimise any disruption in the area. The concept of tricking the eye (trompe-l'œil) into seeing the existing building (rather than the scaffolding and building work) has been widely adopted in the property industry to ensure there is no negative impact on the neighbourhood of the building works.

The entire project was delivered by Embrace on schedule and to the agreed budget.

Address

32 Green St, Mayfair, London W1K 7AU

Video: 32 Green St photo gallery

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