THE DEVELOPMENT Quadrant 4 is a 1934 constructed art deco building located on Sherwood Street and Brewer Street in Soho in the centre of London. The location was originally built to provide extra rooms for the neighbouring Regent Place Hotel. Owner and developer The Crown Estate were undertaking major refurbishments to convert the 55 thousand square feet area into retail space on street level and 48 premium residences on the higher floors.
THE BRIEF Our brief was to provide a scaffolding banner wrap to the elevations on both streets as well as provide additional printed DiBond graphics on street level. The objective was to conceal the unsightly works taking place to retain a bright and appealing environment until completion.
THE SOLUTION No problem. We have a wide number of projects completed in central London and as such are no strangers to the unique challenges this can bring. We installed the giant building banners at the site on the elevations on both streets along with the linking angled corner. The banner creative was design inspired by ICO Design and created a bright fresh feel whilst totally obscuring the unattractive activity that was taking place behind. Along with this we installed a number of printed DiBond panels with key client messaging on street level, applied directly to the existing hoarding materials.
The end result was a fantastic, clean environment in a high traffic hotspot in the City of Westminster. When there are so many people around our clients realise the benefits that printed scaffolding banners can bring, both in terms of the protection and obscuring of the disruptive works, but also in enhancing the aesthetic of the area and also delivering on their own brand positioning. Construction and development works can be unattractive and disruptive, but more and more owners and developers are realising that this can be avoided and carefully hidden to turn the impact into a positive one.