Embrace Building Wraps make it big at 33 Grosvenor Place

This week Embrace has completed the installation of the largest building wrap ever seen in the UK. The giant wrap extends around all four elevations at 33 Grosvenor Place in London’s Belgravia.

The Tromp L’Oeil design of the wrap disguises construction works that are taking place behind and maintains the panoramic view of the property which is located in plain sight of Buckingham Palace. The decorative wrap presents a lifelike image of the actual building from multiple aspects giving a taste of what is to come, rather than revealing the unsightly scaffolding and façade retention system beneath.

The banner measures an astonishing 3,572 m2 – to put that into perspective it is large enough to cover the front of Buckingham Palace itself and still have 1,000 m2 to spare!

“World-class service”

Grant Styles, Project Director at Erith Contractors, is delighted with our work on the project:

“I was already aware of Embrace’s reputation as the leader in the building wrap and printed scaffolding banner sector. What I did not realize before undertaking this complex and ground-breaking project was the world-class service that the Embrace team offers. It is quite remarkable that they were able to make history with this project without causing any headaches whatsoever for Erith or any of the other stakeholders involved in the project.”

Grant continues,

“The exemplary work was delivered on time and on budget by Embrace without disruption. The end result is truly stunning and is a real statement of intent about the future home of our client Cleveland Clinic London.”

Greg Forster, Managing Director of Embrace commented, “Having worked on many high profile and complex projects over the years, each one does come with a unique set of challenges. 33 Grosvenor Place is no exception – delivering a colossal banner the same size as a wall of 80 Routemaster buses just across the road from Her Royal Highness! At Embrace we fully explore any challenges at the design, site survey and planning stages to ensure that the end result not only looks spectacular but also that we can deliver the installation with zero effort and zero problems for our clients. For Embrace this high level of service is fundamental to everything we do.”

The banner will remain in place until the works on site are completed in 2020. To find out more about this project simply head over to our 33 Grosvenor Place case study.