Our latest installation supporting London’s first Borough of Culture

Embrace have just completed the installation of a new campaign for the Museum of London on Farringdon Road along the outside of the Museum’s future home in West Smithfield.

The creative campaign celebrates London’s first Borough of Culture in Waltham Forest, featuring a series of images of mums-to-be from the borough photographed by Lucy Alex Mac installed in a series of cladded archways at street level.

The series build on the original ‘Museum of Londoners’ campaign from 2017 which featured images of Londoners living and working in Smithfield which was also installed by the Embrace team.

Our client Laura Bates, Assistant Head of Communications at the  Museum of London said:

“We loved working with the Embrace Building Wraps team to print and install our latest set of hoardings on the walls of our future home in West Smithfield. The team are brilliant, quick to respond and always ready with a creative solution to what at times could be a challenging timeline. We had regular updates live from the install each day and the end result is exactly what we wanted, super high-quality and vibrant. I wouldn’t hesitate to recommend them.”

Greg Forster, Managing Director at Embrace Building Wraps commented:

“We were able to deliver this powerful campaign in just ten days. This is no mean feat when you have to take down the old panels, amend and replace the wooden batten supports behind. As the top of each archway is five metres high we then used mobile towers to install the new campaign panels with lots of cutting in on site to fit into the historic Victorian arches. We could have carried it out in just nine days, but unfortunately lost a day due to bad weather! The end result is stunning with such stunning photography and impactful work from creative agency KesselsKramer.”