SBQ Queensway building wrap wins the construction category

Embrace building wraps have won the gold award in the construction category at the UK Graphic Awards 2022 for our work at SBQ Queensway in Birmingham.

The awards, now in the second year, celebrate the talent and achievements of the wide-format print industry in the United Kingdom. They provide an opportunity for business to receive recognition for the most impactful and creative projects, customer commitment and sustainability efforts.

All winners have produced outstanding projects demonstrating innovation, and a real craft in large format print.

The judges recognised the “spectacular size of the construction, vibrant colours, and how well the project was integrated with the city of Birmingham.”

The ceremony was held on 5th November at the Hilton Deansgate in Manchester. Shortly after collecting the award Greg Forster, Managing Director at Embrace Building Wraps, said:

We are delighted to have received recognition for our project promoting Birmingham at the vacant Smallbrook Queensway building during the 2022 Commonwealth Games and the impact this had on the broader social community. We would like to thank our client Commercial Estates Group (CEG) for providing the opportunity for us to deliver one of our most creative and impactful series of building wraps.

Embrace take pride in all of the work we produce for our clients, whether large or small, and are delighted to have been able to showcase our print and installation work.

The exceptional winning project comprised of wraps covering 4000 square metres at the SBQ building. It included a giant 230 metre main curved elevation comprising of seven smaller banners seamless connected, alongside three supporting banners at nearby locations. The banners were manufactured from mesh PVC, digitally printed by Embrace and installed using a custom steel wire system.

To find out more about the gold award-winning project visit our Smallbrook Queensway case study.