THE DEVELOPMENT Nobu Hotels will launch a new 249 room hotel at 22 Portman Square located in the heart of London’s Marylebone W1 in the spring of 2020. The new hotel joining its sister hotel in Shoreditch and will feature a Nobu restaurant, ballroom and meeting spaces.
THE BRIEF Embrace were contracted by the specialist contractor McGee Group working directly for the key stakeholders Nobu Hotels, L&R Hotels & The Portman Estate.
Works at the location required the installation of unattractive ply site hoarding panels enclosing three elevations and standing three metres tall. The site hoarding accommodated three giant access point gates and featured various stepped returns to navigate around the local flower beds and trees.
The brief was to fully project manage the complete transformation of this unsightly ply hoarding with high quality graphics – from design, through planning approval to final installation at an uber-premium level finish.
THE SOLUTION Embrace are a ‘one stop shop’ for any fully managed site hoarding graphics or complete building wrap projects. We received the client brief and put our in-house creative team to work, producing a simple but effective design that met the clients brief precisely and working within their brand guidelines to ensure consistency across all of their marketing channels.
The artwork promotes the development by L+R Hotels, The Portman Estate and details of the Nobu hotel including the website and contact information.
After arranging client approval we prepared and submitted the appropriate paperwork to arrange planning approval to display an advertisement from Westminster Council. All part of the Embrace service!
Upon receipt of the licence we immediately conducted the full site survey and managed to move quickly and within just four days we had completely wrapped the three metre tall and 132 metre long stretch of hoarding running the full length of Upper Berkley Street, seamless connected to the adjacent Gloucester Place and Montagu Street elevations.
To ensure the premium finish we used high gloss DIBOND ACM panels along with colour-matched kickers and headers. Tidy corner trims were also utilised along with every finishing touch, such as perfectly colour coordinated screw caps to conceal the fixings.
The end result is a tasteful and aesthetically pleasing addition to the neighbourhood that communicates the future hotel clearly and minimises the visual disruption of development works. The high quality finish is the perfect fit for the brand and the vibrant and prestigious district – all delivered on time and on budget – the Embrace way!