New printed hoarding graphics by Embrace at 33 Grosvenor Place
Embrace have returned to 33 Grosvenor Place in London’s prestigious Belgravia to complete a new project for the Cleveland Clinic London.
Having previously attended to install the UK’s largest building wrap during the earlier stages of the construction and redevelopment our new brief was to disguise the unsightly site hoarding graphics. These can be an eyesore for the pedestrians and traffic passing by every day – but Embrace were on hand as always to fix that!
We delivered an extended 250 metre long and 2.4 metre high solution, utilising super premium high gloss ACM DIBOND® cladding over the basic site perimeter hoarding.
The clear creative delivers one message along the roadside elevation into the two returns of Chester Street & Wilton Street. Inside the tunnel the message changes with a detailed history of the Cleveland Clinic to pedestrians walking inside the tunnel.
Working closely with the client Embrace processed the planning application and obtained the licence to display advertising before printing and installing the panels as the complete ‘one stop shop’ service provider.
Greg Forster, Managing Director at Embrace Building Wraps said:
“It was great to be back on site for Cleveland Clinic. Having installed and removed the giant 3,500 m2 wrap to return to site to deliver the DIBOND allows us to share the development’s journey.
Printed ACM DIBOND panels are an ideal high resolution digital surface printing for maximum visual impact. The addition of a clear protective overlay film protects the printed graphics and adds to the longevity and durability of the print.
The great creative tells the most compelling story of the Cleveland Clinic and was supplied by the client on this occasion. Embrace were able to take care with every detail to ensure maximum positive impact – for example the screw holes for fixing points are hidden by covering over with colour-matched caps to blend in with the overall design and create a premium finish. We will also apply matching DIBOND headers, kickers & corner trims where required.”
Visit our Cleveland Clinic London case study page for more details.