Three-sided printed scaffold wrap for Allum & Sidaway

Embrace Building Wraps have just installed of a three-sided bullnose scaffold wrap for Allum & Sidaway jewellers & bridal boutique. It is great to be out delivering a project outside of our usual stomping grounds of the major cities for the award-winning independent jewellery retailer in Salisbury.

For this project Embrace provided the full end-to-end project management service including the in-house creative design. Two elevations featured the jewellery operation of the business and the third highlighted their bridal boutique.

On this occasion we printed on our newly approved non-PVC flexible substrate Sunlight Frontlit -manufactured by Kavalan and distributed by CYMUK @cmyuk. Our non-PVC solution comprises a heavy-duty durable textile with significantly lower environmental impact than PVC that is also suitable for energy-from-waste processing.

The digitally printed 54m x 4.5m scaffold wrap was face-fixed directly to the scaffold in one piece. Operationally we had to accommodate two returns at each end, one splayed corner and ensure that we had a void to allow light from a lamppost on one of the elevations.

Abigail Davies, Marketing Director at Allum & Sidaway had high praise:

We have been really impressed with Embrace from the very start. Having not wrapped any of our stores before, we quickly realised that we were in competent hands with every stage in the process. The creative design has tremendous impact & looks great. They dealt with our scaffolding team and our main contractor on site whist the artwork approval process was quick, thorough, and seamless too. We have been really impressed with communication throughout and the end result delivers. Embrace installed yesterday on a Sunday and I had photos of the wrap in my inbox this morning at 8.30am! This is not a 5-star service but a 6-star service!

Greg Forster, MD at Embrace Building Wraps said:

We are delighted with this project, not least because the creative works so well! Strong branding, the diamonds sparkle, the watch pops out and the bride looks a million dollars! To top it off this is our first eco-responsible wrap outside of London printed on our newly-approved in-house non-PVC substrate.

Take a look at our full Allum & Sidaway, Salisbury case study.