Large printed site hoarding graphics at 22 Ropemaker Street in Moorgate
This week the installation of the final printed site hoarding graphics took place at 22 Ropemaker Street in Moorgate, an iconic new office and retail space that will deliver panoramic views of the city.
Embrace were instructed by their client Skanska to wrap the painted site hoarding with their client’s messaging on three elevations of the development for maximum impact. As part of the project, Embrace also wrapped the scaffold gantry with a printed PVC scaffold wrap to give the whole installation an appropriately premium atmosphere and quality.
22 Ropemaker lies on the corner of Ropemaker Street and Finsbury Pavement in the City of London and is currently an incredibly active construction site. Given the development is situated at such a busy location considerable thought went into the installation phase of the project with the majority of works conducted out of hours to minimise any potential disruption.
Sometimes size matters, and the scale of the project is quite simply breathtaking. The printed ACM cladding to the site hoarding stretches for over 280 linear metres, most of which directly faces on to the busy adjacent streets. The site hoarding graphics also reach an extended three metres tall, compared to the standard 2.4 metre height. A further 30 linear metres were also installed on an upper level the same height as a double decker bus, only reachable with safe working access via Embrace’s dedicated scissor lift.
Greg Forster, Managing Director at Embrace Building Wraps, said:
Having previously delivered a two-tier printed cabin wrap at 22 Ropemaker it is great to be back on site to deliver the cherry on top of the cake for our client! The artwork designs supplied by their creative agency set the tone on the outstanding facilities that will ultimately be available at the landmark development. With over 12,200 vehicles passing the site along the Finsbury Pavement every day, using eye-catching messages with printed graphics on site hoarding is a sure-fire way to attract potential tenants.
For the full story head over to our 22 Ropemaker 2022 case study page.