Scaffolding hidden at the iconic London store

The Embrace Building Wraps team have been back with our friends at Selfridges & Co, this time to hide the main access scaffolding in place during works on the building façade at the flagship store along Oxford Street and Orchard Street.

To mask the two elevations of scaffold, we printed banners in a perfectly matched solid colour to blend in with the Portland stone frontage. We used two mesh wraps, joined seamlessly and installed over our custom offset frames.

Each wrap was just under 5 metres high to cover the front gantry and the soffit beneath perfectly.

The Oxford Street elevation measured 89 metres and Orchard Street was a further 53 metre length. There were no horizontal joins in each run as our large format printing facilities can print off at this width and length without any issues at all. Measured with pinpoint accuracy, we were able to neatly accommodate the numerous areas around the scaffold tower legs.

When it came to the installation on our offset frame, this was all delivered very swiftly – we working during the night from 10pm and into the early hours when less people are in the area to minimise any disruption.

Once again, the Selfridges team were able to use a simple and effective way to mask unsightly scaffold on site as the store trades each day, with a fully managed installation by the experts at Embrace.

Greg Forster, Managing Director at Embrace Building Wraps said:

It is great to be back working on the flagship store again. We must be doing something right! Wrapping the scaffold whilst the store trades does make commercial sense. By concealing the scaffold and the supporting towers Selfridges are able to maintain the premium feel and environment that their customers expect, and not a construction site! The solid block colour on this project works well and matching the client’s requested colour was not a problem.

We look forward to continuing our relationship with Selfridges on future projects.

Embrace have previously delivered the world’s largest scaffold wrap at Selfridges Birmingham and also wrapped the corner of the Oxford Street flagship store during previous works.